Fabio, who was acting as videographer for Part I of this interview, got interested and decided to jump in with a few questions of his own, so I took over the videographing...OK, so maybe it wasn't just Fabio who had too much coffee :-)

Fabio Gratton talks to CC Chapman (@CC_Chapman) and Ann Handley (@MarketingProfs) on their "new" book, Content Rules @ SXSW 2011.

If the video doesn't work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-contentrules2

Topics:

• So what about content curation/aggregation as a form of "Content Marketing" strategy?
• What are your thoughts on "paying for posts"?
• How important is it to be original with your content marketing? What can one contribute to an ongoing conversation/topic that isn't already being talked about, but is going to be truly meaningful to that audience?
• If you were doing a sequel to "Content Rules", where would you go?
• Introducing.... Cod Cheeks Chapman :-)

One of our most fun interviews yet... And sorry about the train and wind noise, as well as the shakey camera -- I blame Fabio for having too much coffee before filming :).

Shwen Gwee talks to CC Chapman (@CC_Chapman) and Ann Handley (@MarketingProfs) on their "new" book, Content Rules @ SXSW 2011.

If the video doesn't work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-contentrules

Topics:

• What's the book (Content Rules) about and what is the definition of "Content Marketing"?
• What advice do you have for more restrictive companies (e.g. regulated industries)?
• How is the US Army empowering their people to embrace "Content Marketing"?
• Where can companies start with "Content Marketing"?

Fabio Gratton interviews Ed Bennett (@EdBennett) @ SXSW 2011.

If the video doesn't work, please use the following link: http://vimeo.com/pharmfresh/pftv-sxsw-edbennett

Topics:

• What are the reasons you are keeping track and providing a list of hospitals and social media (see: list here)?
• Do you find it's important for hopitals to have a comprehensive social media strategy?
• From tracking all these hospitals using social media, are you seeing any general trends of how they are using it?
• Any words of advice for hospitals thinking about jumping into social media (besides looking at the list)?

Marc Monseau interviews Steve Krein and Unity Stoakes (@OrganizedWisdom) @ SXSW 2011.

If the video doesn't work, please use the following link: http://vimeo.com/pharmfresh/pftv-sxsw-organizedwisdom

Topics:

• What are your impressions of SXSW (particularly the Health Track)?
• What elements or inspirational ideas did you take away from any of the panels or talks your attended?
• What do you envision the healthcare space will look like in 5-10yrs if there is this ability to tap into data to make behavioral changes?
• What is Organized Wisdom doing and where do you see that going?

Marc Monseau interviews Jenni Prokopy (@ChronicBabe) @ SXSW 2011.

If the video doesn't work, please use the following link: http://vimeo.com/pharmfresh/pftv-sxsw-chronicbabe

Topics:

• Jenni's SXSW presentation about needing "Superheroes and a Justice League for Health Communities"
• What are the problems that health community leaders face? Why is there a need?
• Why is there a lack of interest in health communities, compared to groups like "mommy bloggers", even if they share the same demographic?
• How can we solve this problem through collaborating and uniting? What is your vision?
• Are you looking beyond the health community for help on HealthCommunityHeroes.ning.com?

Shwen Gwee interviews Todd Park (HHS) and Tim O'Reilly (O'Reilly Media) @ SXSW 2011.

If the video doesn't work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-toddparktimoreilly

Topics:

• A quick summary of Todd's #SXSWh presentation on "How Open Health Data Can Improve America's Health" and "Data Liberación"!
• How does someone like Tim O'Reilly -- who is at the forefront of technology -- play a role with what the government (HHS) is doing?
• Why is Tim O'Reilly the "Ninja Prince", according to Todd Park?
• What lessons can the private/public sector learn from this partnership (of Government with top innovators in tech), especially those organizations that have a lot of proprietary data?
• Parting thoughts...

Fabio Gratton interviews Dr. Jen Dyer (@EndoGoddess) @ SXSW 2011.

If the video doesn't work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-jendyer22761446

Topics:

• How are you using social media in your hospital, with your patients, and your practice overall?
• Have you found that technology has changed the way your (younger) patients are paying attention to their own health?
• Can you share more about your new and exciting endeavor that you are starting up?

Marc Monseau interviews Aza Raskin, co-founder of Massive Health (and former creative lead at Mozilla Firefox), @ SXSW 2011.

If the video doesn't work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-araskin

Topics:

• What is Massive Health about?
• What can we expect to see come out of Massive Health?
• How can we improve (public) health in this country?
• How did his time at Firefox influence what he's doing now?
• What is different about now, that helps us drive patient empowerment?

Coming Soon...

PharmFresh.TV is made up of Shwen Gwee, Fabio Gratton, and Marc Monseau -- we'll be teaming up with DJ Edgerton and the guys from Pixels & Pills to bring interviews and coverage from SXSW 2011.

In the mean time, please read: Social Health @ SXSW 2011!